Promostyl announced ‘The Season of Commitment’ as the core forecast theme for the oncoming season of Spring Summer 2012. Delphine Lonjou and Faustine Baranowski, consultants from Promostyl, Paris, were in Jaipur to address a seminar on the trends for Spring/ Summer 2012, hosted by the Apparel Export Promotion Council.
Commitment is a marvelous force, rooted in the deepest part of the self, where conviction and our sense of responsibility draw upon the strengths and legitimacy of belonging to a group.
Interestingly, the beautifully articulated four sub-themes illustrate this very positive movement which is existent in the individual and collective involvements around us. Namely, of GENESIS, ITINERANCE, POLYCHROMY and OXYGEN. The season at large, wishes to showcase the turmoil of human beings between the formidable capacity of resisting, on one hand, and committing, on the other.
GENESIS goes back to the basics, in terms of ecology highlighting the importance and richness of the organic world and its perpetual evolution.
ITINERANCE explores on humanitarian design and innovation. Today, when economic crisis is generating an overall increase in the insecurity of humans, it is imperative that designers engage to create innovative products taking into account the limited resources of peoples in difficulty.
In POLYCHROMY, light and color have been used as if on their own existence, leading to cutting-edge developments in vision and perception, in order to develop new, increasingly high-impact visual principles.
OXYGEN, like its name, is the reiterating force of life and the stimulation of design of reassuring objects is only an added advantage, exploring the notions of purity and well-being.
Delphine, with 10 years’ industry experience working with labels like Etam and DKNY based outside France, besides French designers like Nicole Farhi, Karen Miller and John Galliano, is with Promostyl’s Special Project branch and is in charge of women’s wear, menswear and accessories clients.
Faustine, on the other hand, with experience as lingerie designer at labels like Christian Lacroix, Cacharel, Sonia Rykiel and Kenzo, is the lingerie department director at Promostyl. She’s also involved in Promostyl’s cosmetic trend research.
Fashion forecasters work 18 to 24 months in advance, they explain. “It is teamwork,” Delphine says about the modus operandi. “We work with a series of people who specialise in all sorts of areas, because fashion is influenced by all kinds of things, whether it’s to do with architecture, literature, cinema, design, music, cosmetics… all the different concepts that evolve and make the world develop in new directions.”
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- MAMTA MANTRI